What time of year most cost-effective to buy a car?
Do you want to buy a car at the show?
What time of preferential 4S shop big?
Each car friends tangled these problems, we all want to spend less money to buy the car of their choice. Come! Take a look at 15 years of industry veterans say how.
Season automobile market is broadly divided into May, November, Spring Festival three nodes, corresponding to the month before May, October, and the Spring Festival a month.
Consumers always thought with the holidays and seasonal factors, the increase in the peak season consumer demand, manufacturers are also in the semi-annual, annual assessment points to maximize sales, it will go, that is, "impulse" commonly known. In order to achieve the purpose of impulse, increased discount is the most common, fastest and most effective means. At that time huge benefit businesses, straight down advertising everywhere, all kinds of promotional activities endless, very attractive.
Therefore, the average consumer will think season car business promotion activities and more certain cost-effective.
Really the case?
The fact usually is this: because of strong demand, demand exceeds supply, now popular car, and dealer inventory is limited, with the reduction of resources are car dealers no pressure on the stock, price will steadily decrease. Hot models often there will be a car hard to find a situation, there is very little corresponding benefits, models and even increase tight situation.
March-April and July-August, can be called off-season. Less off-season customers, but manufacturers of production shipments will not be less, 4S shop inventory will appear, 4S shop is basically rely on bank loans rolling operation, the car manufacturers to maximize sales, do not care if you are borrowing or lending, I produced car, the dealer must be the full amount mention cars, able to fulfill the targets, policies let you wait and see. Dealers were forced to purchase, into the extra small, the greater the more rolling stock, financial, warehouse are too much, the library must be cleared regularly flood. Much experience: "This time to buy a car, consumers have absolute bargaining power, and most of all the current car, the brand is also fast."
As with any show, the show will also show every fall, when the car is definitely cost-effective. Of course, the show referred to here is the local large-scale annual auto show, such as Shenzhen, "Shenzhen Hong Kong and Macao International Auto Show" generally small, community auto show is not included.
Large Motor Show just a few days impact on the automobile market sales ranging up to 2-3 months, all vendors can not be underestimated, is bound to go all out. OEMs, distributors, sales staff at all levels can be described as competition heated up degree. With the auto market matures, the power of the parties participating is selling cars, selling cars as much as possible.
Due to space, time constraints, buyers and sellers almost talk about price, if consumers have enough patience, you can get a very good price to buy the dips.
However, the old bird special emphasis, the show car has a major flaw: the scarcity of the current car! Wait three months, six months a lot of people mention cars, there are also cases of relatively sad reminder, encountered unscrupulous dealers, malicious competition grab a single low-cost, long-term delivery of the vehicle is not dragging until unsubscribe.
With more and more mature auto market, prices fluctuate less and less. To mid-size car, for example, with respect to the mainstream market price, no discount for at least two thousand, three thousand more persons than the total price of the car is moving hundreds of thousands for nothing.
To get a lower price, and deliberately postpone purchase plans are in the minority, so the car is still the most weekdays consumer choice.
So whether on weekdays car not worth it? not necessarily! Given the characteristics of car sales, car prices in the end will be turned into a tug of war, if the prices for consumers and auto dealers in more than enough, comprehensive enough, real enough to understand, to grasp the initiative bargaining, even on weekdays, still cost-effective to buy a new car. Conversely, a smear eyes of consumers, the market is not well understood, even in a fully conducive to the buyer in time node, still can not do so.
I believe we have a similar experience: One of the benefits is the electricity supplier can stay at home goods than one hundred, and then bring price transparency (information). Also in the automotive sector, with the deepening of the Internet, access to information more convenient, offer more and more detailed.
Online consumers choose a car under a lot of trouble, 4S shop is mostly dispersed, the average consumer car to run at least three 4S shop, this is a long painful process. But online, this problem can be solved. Car show to the network (www.chexiu.com) where the veterans, for example, car show net realized at any time in response to demand, through the website, APP and micro-channel service number, customers can check prices, compare prices at any time, city ??achieve parity, parity across the city.
Offline choose a car, consumers have been in a passive position. The network allows consumers vulnerable side into a strong side, on-line, the same model as many as dozens of sales consultants to provide services and pricing, consumers have become party to take the initiative right to choose.
Much concluded by stating: line parity can understand the market conditions in advance, so that the hearts of the spectrum, greatly reducing unnecessary runs.